THE STORY BEHIND REREN1984!

Every scent tells a story. For me, "ReRen1984" is more than just a fragrance—it's a tribute, a memory, and a legacy. Growing up, my parents were the only ones who called me "ReRen." When they passed away, that cherished name vanished from my life. To honor their memory, I decided to create something that would forever link me to them, and so, "ReRen1984" was born.

Why perfume? Because scent has an unparalleled ability to transport us back to precious moments. My mother, a dialysis patient for many years, endured her battle with unwavering strength. Throughout it all, my father stood by her side, caring for her alongside us. But then, in a twist of fate, during the pandemic, we lost my father to a sudden cardiac arrest. His passing was unexpected, and it shattered us. The day he passed away, my mother was in the hospital, undergoing her dialysis treatment. She didn't know that her beloved had gone, but somehow, she felt it. She called out his name, and from that moment, she grew silent, slipping into a deep sleep. Just eight days later, she joined him.

It was heartbreaking, losing them so close together, but it also deepened my resolve to create something in their memory. My father passed just four days after my birthday, a time that now forever holds a mix of joy and sorrow. "ReRen1984" isn't just about the scent; it's about preserving memories, reliving moments, and keeping love alive, even after loss. It’s a way to remember them, and to share their story with the world.

Through ReRen1984, I hope to help others connect with their own precious memories. Because sometimes, all it takes is a fragrance to bring the past back to life.